India’s leading brand names endorse PUR binding technology

23 Feb 2012

The in-house magazines of Taj luxury hotel group have gone the PUR way.

The product catalogues of the paint manufacturing giants: Asian Paints and Berger Paints, have also chosen PUR binding.

The prospectus of the prestigious business school IBS was bound using PUR. Leading this creation of PUR technology awareness amongst the brand owners is an award winning commercial printer called Pragati Offset in Hyderabad.

Mumbai-based Sahaya Print Services have had great success stories for the Taj magazines with PUR technology.

Lovely Offset’s major export work now comprises of threadless, rounded and hard cover diaries made by Lovely Offset.

PrintWeek India’s special publication The 1000, a guide which celebrated the 1000 leading printers in India, opted for PUR binding to showcase finesse in finishing and durability of the spine.

PUR is durable binding solution to the eternal challenges put across by high weight coated stock, heavy ink coverage, specialty paper stock and surface finishing. It comes with bonus advantages of lay-flat binding and faster turnaround.

There is an evident shift towards the conversion of hotmelt adhesives to PUR.

PUR Portfolio

We are The Taj - Taj Group

The inhouse magazine of the luxury hotel brand The Taj has been now converted to PUR. It is a 64 page magazine consiting of 130gsm coated paper and a matt laminated cover of 250gsm. The magazine was produced at Sahaya Print Services.

Royale play - Asian Paints

This product catalogue of Asian Paints consisted of 52 pages using a 180gsm paper and a cover of 300gsm which was matt laminated. . The book was bound using PUR at Pragati Offset.

IBS Business school

The prospectus of the prestigious IBS business school was bound using PUR. The book made use of specialty paper for inside pages as well as the cover. The pages consisted of 150gsm and the cover was using a 300gsm specialty stock.

Mid year diary.

This job was produced for exports at Lovely Offset. The diary is threadless and is harbound and features a rounded back.

Berger Paints

The product catalogue of other paint major was also bound using PUR technology. The book featured 32 page catalogue of 220gsm and a 300gsm cover.


The prospectus of this event academy consisted of 250gsm inside pages and a350gsm cover. The book also features fine letter embossing on the cover. The books were bound using PUR

In the coming months, there will be more brands from the automobile, luxury, stationery and educational segments lining up their products to get “perfect-bound” on PUR.

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