| Partners In Business
Intimate
Machines PVT Ltd, is the flagship company for the Impel Group.
This was conceived and started by K C Sanjeev, a Marketing Professional
and N Kumar, an Inventor.
MileStones
1989
- K C Sanjeev, a young Marketing Professional, teams up with N
Kumar, an inventor, to float Intimate Machines (P) Ltd, in Trivandrum
- A Coastal town in India.
1990
- From the drawing boards, the Prototype of a Perfect Binding
Machine is developed. They decide to call it WELBOUND.
1991
- After a few Road Shows and modifications, the first commercial
model is brought out. The factory is set up in approx. 2000
sq ft with few crucial plant & machinery. A few machines
are sold in Karen, their home, and neighboring States.
1992
- P.Sajith, another Marketing Professional joins as the full
time Director for Sales. Branches are opened in Delhi and Chennai.
The product undergoes changes, based on Customer Feed-back.
Around 25 machines are installed by then.
1993
- Participates in a major Exhibition, at Delhi, in conjunction
with the WORLD PRINT CONGRESS. Receives excellent response and
decides to open more Branches to look after Sales & Service
Activities. A Regional Business Centre is set up in Bombay to
look after the business interests in the West & North Indian
Regions. Develops an excellent After Sales Support System.
1994
- Efforts put in for Market Development. This included meeting
the Print Buyer, Viz. Publisher, Text Book Corporations etc,
and dispelling any fear they have on Un-Sewn binding. Publisher
- Machine User/Service provider meetings were arranged on a
regular basis. These activities resulted in a fairly good demand
for the product - WELBOUND. Intimate Machines (P) Ltd, wins
the Award for Quality Products (State Level) from the President
of India (for the year 1993). Completes the construction of
the new Factory (over 30000 sqft in area) and modern Plant &
Machinery added on.
1995
- Intimate Machines (P) Ltd, wins the National Award for Quality
Products (All India Basis) from the President of India (for
the year 1994). Ties up with Hindustan Lever Ltd (UniLever Group),
the largest Corporate Entity in India, for the distribution
(and for providing Technical Support) of the adhesives manufactured
by them in Collaboration with National Starch & Chemicals.
A separate company is floated for this Activity, Impel Marketing
Services, with Bombay as the Head Office. Conducts Seminars
with the help of experts from NSC, like Tony Clark, in different
parts of the country for building awareness on Perfect Binding
Technique. With the arrival of this tie up , a lot of adhesive
-- machine related Binding Problems were identified and sorted
out. Started extending technical support to competitors installations,
till then unheard of in this Industry in India, for binding
related problems. The NSC Experts trained our Service Engineers
on the machines like Kolbus, Muller Martini (Baby Pony / Pony),
Buffalo, Horizon etc. 1995 also saw unprecedented demand for
WELBOUND and the Installation Base grew to 150
1996 -
2 more products (prototypes) were demonstrated to the Industry.
TRIDENT - A stand alone Three Knife Trimmer & WELBOUND 2000
- A five Clamp Perfect Binder. WELBOUND becomes the Industry
standard for Perfect Binding in India. Adhesive Sales grow by
200%. Installation base reaches 230 machine
1997
- Installation base reaches over 300 machines. Plant geared
up for a production of 10 machines per month.
1998-
Takes over a Company involved in manufacture of CNC Machines
in Chengannur , Kerala . Impel Machines Pvt Ltd is formed and
the Advanced Technology Plant is dedicated towards manufacture
of High End Machines. The sales of Welbound reached an all time
high and the installed base is over 400 machine.
1999
- Launches India's First Form Gathering Machine -Pickwell at
the Print Pack exhibition in New Delhi. Prepares themselves
for meeting the new challenges facing the Graphic Art Industries,
Globally. Intimate Machines PVT Ltd gets the ISO 9002 Certificate,
making it one of the very few companies in this industry in
India to have the same.
2000-
The Installed base of Welbound stand over 800 machines, making
it one of the Leading Companies in this field, in terms of volumes,
world wide. National Starch & Chemical come on their own
to India, sets up their most modern plant in Thane, Maharashtra.
Impel marketing Services is appointed as their Exclusive Marketing
and Servicing Agents for Hot Melt Adhesives - Book Binding.
This was a stamp of recognition of the groups capabilities in
the field of Perfect Binding by a Leading International Player.
Starts exports with Service packages to neighbouring countries.
Geared up for Major International Exposure. Looking out for
Channel partners for promoting these products outside India
2001- Variants of their largest selling Single Clamp
Perfect Binder - Welbound Introduced to the market. Welbound
Green - a top of the line single Clamp Perfect Binder &
Welbound Blue - An entry level, rugged, perfect binder. "Microbinder"
is introduced for Document binding for small print shops and
Reprography Centres.
This year also saw the growth of Welbound 2000 - Perfect Binder
as the fastest growing brand of Multi Clamp Perfect Binders
in India.
2002- Installed Base Crosses the 1000 Mark. Participates
in IPEX 2002, the International event for print, Publishing
& Media, at NEC Birmingham, UK. The International Marketing
efforts of WELBOUND WORLD WIDE makes great begining.
Top
National
Starch & Chemical Company is a global leader in the development
and production of adhesives, specialty synthetic polymers, electronic
materials and specialty food and industrial starches, based on
its expertise in natural and synthetic polymer technology.
With
the help of National's global resources, which encompass adhesive
manufacturing and technical support operations in 37 countries,
the Indian operations has achieved significant share in the key
markets of bookbinding, packaging and converting and the manufacture
of cigarettes and non woven products.
The
value of research
Technical
expertise has always been vitally important in achieving their
company's goals. One in seven of National's employees is involved
in research or technical activity. The company's creative minds
continue to produce a record number of patents. Consequently,
a large percentage of the company's sales is derived from patented
products.
You
will find National Starch everywhere
National
produces thousands of technically advanced products and operates
an international network of more than 125 manufacturing and customer
service centers, located in 37 countries on 6 continents. Their
products are integral to a multitude of objects found in any home,
office and industrial plant. From the food we eat and the paper
we write on, to the planes and cars in which we travel. From the
furniture we sit on, the lotions we apply to our skin, to the
bags, cartons and cases that these goods are packaged in, National's
products are with us every day.
Indian
Operations
National
Starch has been present in India through their Agents and technology
partners since 1990. The need to establish a manufacturing plant
in India was envisaged to support the market requirement better.
As it is a policy of National Starch & Chemical to support
the Customer in any Application Related problem, be it machine
or the consumable, a team of experts in each field are developed.
The Indian Operations are lead by Anil Krishna, who is an expert
in many of the fields of application for Nationals Products.
For
Book Binding a tie up with Impel Marketing Services was made in
Feb, 2000. Impel Marketing Services distributes the HMA manufactured
by National Starch & Chemical Indian Operations, for Book
Binding. Any application oriented issues are sorted out by Impels
Team of Application Engineers.
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