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ABOUT
WELBOUND.COM
Impel
Marketing Services was established in 1989, as a part  of
the Intimate-Impel group. The idea was to develop a Company with
focus on Marketing products to the Book Binding and Manufacturing
Industry. It is now part of India's Largest Post Press/Book Binding
Equipment Manufacturing Group.
The
group had already lined up few products for the Industry and it
was found necessary to have a separate entity to look after the
Sales and Services.
Impel
Marketing Services established Sales and Service Centers in all
key locations of the country. They became the channel for flow
of information from the Market to Manufacturing. Product developments
and modifications could be at fast pace because of such a medium.
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VISION
DOCUMENT - THE PURPOSE OF WELBOUND.COM
The
Vision of the group is entwined with the Future of Graphic Art
Industry. A small step has been made in the right direction to
bring in State of the Art Technology for Book Binding to India.
You will definitely get to know our activities, products and services
across the several pages of this web site. This document on our
Vision is being posted here, because we know that we need your
partnership in achieving our Goals. We are making our aims transparent
for you to join hands and guide us towards achieving them .
- To
Develop more solutions for the Book Binding Industry ; Be
it hard or soft covered.
- To
make Perfect Binding the most accepted form of Binding in
India and the developing Nations
- To
make available cost effective solutions for making a Well
Bound Book.
- To
make Binderies in India more Receptive to the Dynamics of
the Binding Requirements
- To
look at opportunities in Related Fields within the Graphic
Art Industry.
- To
represent Technology Driven Companies in the Graphic Art Equipment
Fields in India.
- To
look at Opportunities for Marketing the Current products outside
India.
You
are welcome, be as an end user, agent, manufacturer of machines/consumables
to initiate a dialogue with us, so that we can, Together, make
this Vision Come True.
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MILE
STONES
1989
- K C Sanjeev, a young Marketing Professional, teams up with
N Kumar, an inventor, to float Intimate Machines (P) Ltd, in
Trivandrum - A Coastal town in India.
1990
- From the drawing boards , the Prototype of a Perfect Binding
Machine is developed. They decide to call it
WELBOUND.
1991
- After a few Road Shows and modifications, the first commercial
model is brought out. The factory is set up in approx. 2000
sqft with few crucial plant & machinery. A few machines
are sold in Kerala, their home, and neighbouring States.
1992
- P.Sajith, another Marketing Professional joins as the full
time Director for Sales. Branches are opened in Delhi and Madras.
The product undergoes changes, based on Customer Feed-back.
Around 25 machines are installed by then.
-
1993
- Participates in a major Exhibition, at Delhi, in conjunction
with the WORLD PRINT CONGRESS. Receives
excellent response and decides to open more Branches to look
after Sales & Service Activities. A Regional Business Centre
is set up in Bombay to look after the business interests in
the West & North Indian Regions. Develops After Sales Support
as the USP.
- 1994
- Efforts put in for Market Development.
This included meeting the Prin
 t
Buyer, Viz. Publisher, Text Book Corporations etc., and dispelling
any fear they have on Un-Sewn binding. Publisher - Machine
User/Service provider meetings were arranged on a regular
basis. These activities resulted in a fairly good demand for
the product - WELBOUND.
Intimate Machines (P) Ltd, wins the Award for Quality Products
(State Level) from the President of India (for the year 1993).
Completes the construction of the new Factory (over 30000
sqft in area) and modern P&M added on.
1995
- Intimate Machines (P) Ltd, wins the National Award for Quality
Products (All India Basis) from the President of India (for
the year 1989). Ties up with Hindustan Lever Ltd (UniLever Group),
the largest Corporate Entity in India, for the distribution
(and for providing Technical Support) of the adhesives manufactured
by them in Collaboration with National Starch & Chemicals.
A separate company is floated for this Activity, Impel Marketing
Services, with Bombay as the Head Office. Conducts Seminars
with the help of experts from NSC, like Tony Clark, in different
parts of the country for building awareness on Perfect Binding
Technique. With the arrival of this tie up , a lot of adhesive
-- machine related Binding Problems were identified and sorted
out. Started extending technical support to competitors installations,
till then unheard of in this Industry in India, for binding
related problems. The NSC- HLL Experts trained our Service Engineers
on different models of Perfect Binders from reputed Manufacturers.
1995
- also saw unprecedented demand for WELBOUND
and the Installation Base grew to 150.
1996
- 2 more products (prototypes) were demonstrated to the
Industry. TRIDENT - A stand
alone Three Knife Trimmer & WELBOUND
2000 - A five Clamp Perfect Binder. WELBOUND becomes
the Industry standard for Perfect Binding in India. Adhesive
Sales grow by 200%. Installation base reaches 230 machines.
1997
- Installation base reaches over 300 machines. Plant geared
up for a production of 10 machines per month.
-
1998
- The group takes over a Unit engaged in the manufacture of
CNC Machines in Chengannur, Kerala. This plant gets allocated
for the manufacture of Higher End machines.
1999
- In print Pack 99, New Delhi, a Modular Signature Gatherer
called PickWell was unveiled.
INTIMATE MACHINES Private Limited is conferred ISO 9002 certification,
thereby making it one of the very few companies in Graphic
Art Industries in India to achieve the same.
2000
- Ties up with NATIONAL STARCH
& CHEMICAL As an Exclusive Agent for their Hot
Melt Adhesives (Book Binding Grades) for India. The installed
base of Welbound has grown over 800 machines.
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Contacts:
Sanjeev
K C
112,
East West Ind. Centre,
Safed Pool, Kurla Andheri Road, Mumbai - 400072
E
Mail: welbound@rediffmail.com
P Sajith
112, East
West Ind. Centre,
Safed Pool,
Kurla AndheriRoad
Mumbai
- 400072
Tel: 91-22-28596960,
28597919
Fax: :
91-22-28514852
Email:
welbound@rediffmail.com |
